Race to the bottom | War on Want

Adidas, Nike and Puma have all invested heavily in their associations with the London 2012 Olympic Games, either through official partnerships with London 2012 or sponsoring national teams and high profile athletes. As well as gaining access to worldwide audiences to promote their products they also aim to associate themselves with the Olympic values of fair play and respect.

Our research finds that for the workers making goods for Adidas, Nike and Puma in Bangladesh, there is little sign of fair play or respect. Five of the six factories covered by our research did not even pay their workers the Bangladeshi minimum wage, let alone a living wage that allow them to meet their basic needs. Continue reading…

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Filed under Corporations, Human rights

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